Privacy Policy
Last Updated: January 2026
Fat Robot ("we," "us," "our," or "Company") operates the website fatrobot.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using fatrobot.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details) through forms, contact requests, or newsletter subscriptions.
- Technical Information: IP address, browser type, operating system, pages visited, referral source, and device identifiers.
- Cookies and Tracking: We use cookies and similar technologies to track your activity and preferences on our Site.
- Usage Data: Information about how you interact with our content, links clicked, and time spent on pages.
How We Use Information
We use the collected information for the following purposes:
- Analytics and performance monitoring to understand user behaviour and improve Site functionality.
- Affiliate tracking to record clicks, signups, and referrals to partner casino operators and betting sites.
- Site improvement, personalisation, and optimisation of user experience.
- Marketing communications and promotional content (only with your consent).
- Fraud prevention and security compliance.
- Compliance with legal and regulatory obligations.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand user behaviour and Site performance (Google Analytics, similar services).
- Affiliate/Tracking Cookies: Used by partner operators to track referrals and conversions.
- Marketing Cookies: Track advertising effectiveness and user preferences.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. For detailed information, visit www.allaboutcookies.org or your browser's help documentation.
Third-Party Links
Our Site contains links to third-party websites, including casino operators, betting platforms, and affiliate partners (such as Betfred and related sites). We are not responsible for the privacy practices, terms, or content of these external websites. Each third party maintains its own privacy policy, and we encourage you to review their policies before providing any personal information.
Your use of linked sites is governed by their respective terms and privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request limitation of how we use your data.
- Right to Data Portability: You can request your data in a structured, machine-readable format.
- Right to Object: You can object to processing, including for marketing purposes.
- Rights Related to Automated Decision-Making: You have rights concerning profiling and automated decisions.
To exercise any of these rights, contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Personal information provided voluntarily is retained until you request deletion or withdraw consent.
- Analytics and usage data are typically retained for up to 12 months.
- Affiliate tracking data is retained in accordance with partner agreements and applicable law.
- We retain data as required for fraud prevention, security, and legal compliance.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:
Email: privacy@fatrobot.co.uk
We aim to respond to all data subject requests within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: Fat Robot is an affiliate website and does not operate gambling services directly. We recommend reviewing the privacy policies of any casino or betting operator you choose to use.